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图片名称

面孔︱市人大代表胡爱娣:企业要有责任担当

2022-05-18 11:46


从前期的全员战“疫”到现在坚持在常态化疫情防控中全面推进复工复产,市人大代表胡爱娣带领着爱帝集团一直心系全局、因势而谋,为打赢武汉保卫战贡献着爱帝的力量。

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疫情阻击战打响后,胡爱娣率领公司管理人员多方沟通对接,在了解了抗疫一线医护人员对保暖衣的需求较大后,她立即下达了捐赠保暖衣物的命令。

 

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1月28日,爱帝集团捐赠的第一批2万套保暖衣物在雪天到来前送到了一线援汉医疗队员手中。随后,在道路和厂区封闭的情况下,又想方设法、多方联络,打通物流通道,将第二批捐赠的1.2万套衣物及时送给了全省各地省外援汉和省内抗疫前线的医护人员。第三批、第四批……爱帝捐赠的保暖衣持续送往前线。

 

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3月20日,爱帝集团再将复产后的第一单4500件纪念衫及时送给即将离鄂的援汉医疗队员,后来,2万件纪念衫也陆续送到各方面抗疫人员手中。

 

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抗疫期间,爱帝集团共捐赠了60个批次、市场价值1546余万元的服装61500件(套),以941万元捐出,遍及全省17个地市州,同时捐款255万元,捐赠总额达到1196万元。在这个战“疫”寒冬,爱帝“以衣传情”,将温暖持续送到了最前线。

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面对疫情,胡爱娣一直带领着爱帝员工奋战在多条战线。

 

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▲爱帝志愿者在行动。

号召留在企业的员工积极投身抗疫一线,成为先锋队员和抗疫志愿者;物业管理团队坚守在红T时尚创意街区和爱帝时尚产业园开展防疫宣传、园区消杀、防危处置等。及时将65间红T公寓提供给援汉医疗队和工作人员休息,组织红T时尚创意街区企业发起多次募捐活动,红T的党员、志愿者积极参与到对接捐赠资源、保障医护人员通勤、捐献爱心晚餐等各类疫情防控志愿行动中。

同时,胡爱娣与员工们一直坚持在线办公,相关经营活动并未停止。通过召开线上会议,集中研判、精准分析经营情况,迅速转变观念,提出经营方式转型,积极谋划开展经营自救。

 

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随后,小程序店、微商城上线,与原有的线上经营方式协同推进,网上“I'd”全面推开。围绕着经营方式的转变,组织开展网上课程培训,全集团进行OA流程调整,相关部门快速实现了职能更新和转换。

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3月18日,爱帝主业企业积极启动复工复产,对照“六到位”要求,落实防控措施和安全生产措施。3月下旬,组织生产一线人员陆续有序地复工复产,目前复工员工超过2000人,产能恢复80%,已交出复工后外贸的第一批订单。后续员工还在陆续返岗中。

 

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同时,加强对于国内外形势的研判,有针对性地调整内外贸的经营策略。一方面,外贸订单加紧出货,根据国际市场变化,提高应变和调整能力。另一方面,着力扩大国内需求、挖掘国内市场潜力。

 

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“企业要挖掘市场潜力,成为拉动内需的重要推手。”胡爱娣坚定地说。

围绕此,开展“共克时艰营销大比拼”,内外贸营销各部门纷纷构思营销新模式,推出了形式多样的营销方式:积极拓展线上销售渠道,培育壮大在疫情防控中催生的新型消费,目前爱帝内贸的网上商场已入驻合伙人千余个。同时,加大产品开发储备,启动实体商店消费,充分释放出因疫情被抑制的消费需求,使线上线下销售形成强劲互补。

 

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大力支持红T时尚创意街区采取多项举措护航园区企业安心复工复产。制定规范的复工流程和注意事项表;开展物业人员防疫培训,组织对公共区域定期进行清洁、消毒;对所有入场人员做到“四必”:身份必问、信息必录、体温必测、口罩必戴;为园区复工企业开展一对一的疫情防控指导服务,组织核酸检测机构对园区内复工企业员工进行检测;制定租金、融资、线上渠道等一系列安商稳商的举措,助力园区企业安全、快速恢复生产经营。

 

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▲胡爱娣代表(左一)召集部门谋划复工复产。

胡爱娣表示:“做一个责任企业,就要有责任担当。”在她的带领下,爱帝集团在疫情防控和复工复产中,不谈困难、主动作为,承担起了对社会的责任,彰显出了企业的担当。

(文章来源:武汉人大)


We are an in­de­pen­dent brand­ing stu­dio and cre­ative busi­ness part­ner for clients who are ready for ex­tra­or­di­nary so­lu­tions. To de­liver such so­lu­tions we dig deep into a brand’s essence and val­ues, clearly un­der­stand them, and then in­ject them into the de­sign. 


This is the surest way to move be­yond de­sign for de­sign’s sake and give con­sumers a brand that is both un­de­ni­ably rel­e­vant and in­cred­i­bly en­gag­ing. Sure, it’s also a process by which we’ve been com­pet­ing with world’s lead­ing brands and won many re­spectable awards. But awards aren’t our goal. While they pro­vide proof of our cre­ativ­ity, the ap­pre­ci­a­tion of our works and of­fer cred­i­bil­ity that comes from peer recog­ni­tion, they are ul­ti­mately a means to ac­quir­ing ever more dif­fi­cult chal­lenges. And that is ul­ti­mately what get’s us up in the morn­ing:the thrill of work­ing with clients to try and tackle in­creas­ingly chal­leng­ing brand­ing prob­lems that then lead to suc­cess­ful busi­nesses for clients. In­trigued? Why not give us a shout to­day and see how we can trans­form your brand and your busi­ness.

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